Data science

Accelerating Pathways for Rural Women

By combining data from the Integrated Data Infrastructure with surveys and interviews, we helped turn people’s stories into pathways to help rural women enter the workforce.

3 minutes Written by Finn O’Keeffe

Unlocking the potential of women in food and fibre

There are many talented, skilled, and experienced women in the food and fibre sector. These individuals could make a significant contribution to the sector, but the pathways just aren’t there.

In this mixed-methods research project, we combined Stats NZ’s powerful Integrated Data Infrastructure with surveys built through our in-house platform, Confer and targeted interviews. This multifaceted view revealed a story greater than the sum of its parts: there is a sizeable pool of rural women with valuable transferable and technical skills, but many are not in full-time work. The opportunity is less about building capability from scratch, and more about making pathways visible, suitable, and accessible so women can better connect their skills, confidence, and experience to meaningful roles in the sector.

Read more about the research and findings:

How big is the opportunity

Click through the interactive dashboard we created below to find out for yourself:

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