Behaviour research and insights

Understand what drives people’s preferences, behaviours, adoption and change.

We answer questions like

  • What barriers are getting in the way of change?
  • How do context, systems or incentives shape behaviour?
  • Why aren’t people adopting this product, service or practice?
  • What is really driving people’s choices?
  • What would help people act differently?

How it works

We explore how people make decisions and respond to change in real-world contexts, including the barriers, motivators, incentives, and environmental factors that shape behaviour. Our work may include interviews, surveys, behavioural insights, customer analysis, journey mapping, or testing assumptions about what drives uptake and participation.

We translate findings into practical recommendations that support the design of services, communications, interventions, and strategies that are more likely to work in practice.

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What this helps you do

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Understand what drives behaviour and decision-making for your customers and stakeholders.

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Identify barriers, motivators and opportunities for behaviour change.

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Move beyond assumptions about what people will do.

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Design more effective interventions, communications, products and services.

Why us?

Our strength is in identifying what can realistically influence behaviour in complex, real-world environments. We combine research, behavioural insight, and practical experience to understand not just individual choices, but the wider systems, incentives, and constraints shaping behaviour. We focus on recommendations that are realistic, targeted, and designed to work in practice.

Need to understand what’s driving choices and what will shift behaviour?

Talk to our team about research that goes beyond what people say to what they actually do.

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Julie Research manager